MultiVue - Master data management software

In today's digital world, the volume of data is constantly increasing. Having complete, accurate, and shareable data is crucial for any business. This is where mdm software becomes essential, as it ensures that data is effectively managed and utilised across an organisation.

Civica's mdm software helps you manage your data by matching, merging, and mastering it. This ensures the most comprehensive view of a record and all its associated entities, accessible anytime, anywhere, and on any device. By integrating data sources from multiple systems and functions, you can gain accurate insights that can lead to innovative solutions and cost-effective services. This, in turn, enhances customer experience and satisfaction.

Many businesses now view data as a strategic asset, but to unlock differentiation and create a competitive advantage, it needs to be managed across the organisation. Master data management software plays a vital role in creating a ‘golden record’ or ‘single view of the customer’ that enables critical business information to be made available to end-users in real time. This approach not only increases customer engagement and satisfaction but also helps businesses comply with regulations such as GDPR, improving both governance and the consistency of information assets.

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Why choose Civica MultiVue - Master Data Management Solution?

The potential to improve outcomes using Civica's master data management software is limitless, provided that IT and business functions work together to identify use cases and areas for process improvement. With MultiVue, you gain:

• Improved business decision-making: By providing a single, accurate view of data across all departments, decision-makers can rely on consistent information for strategic planning. For instance, Civica MultiVue helps identify cross-sell and upsell opportunities, optimise customer retention strategies, and leverage cross-channel marketing benefits.

• Driving efficiencies & cost savings: Efficient data management minimises the time spent on data correction and reconciliation, reducing operational costs. The automation of data processes also accelerates time-to-market for new products and services.

• Improved data quality & accuracy: MultiVue addresses data quality issues such as duplicates, gaps, and inconsistencies, ensuring that every data record is accurate and reliable. It enriches records by referencing third-party data sources like the Local Land and Property Gazetteer (LLPG) and Experian.

Key features of MultiVue

1. Data is complete: MultiVue ensures that data is matched and merged from all sources—internal and external—to produce a comprehensive and trusted golden record.

2. Data is accurate: By resolving data quality problems such as duplicates and gaps, and by enriching records against third-party reference sets, MultiVue ensures that the data used is both current and correct.

3. Data is shareable: Synchronising the golden record across systems and departments, including CRM systems, allows for better data sharing and collaboration. This ensures that all stakeholders have access to the most current and accurate data, fostering a seamless digital experience for customers and partners alike.

Supporting modules of MultiVue

MultiVue Enrich: Enhances data quality and accuracy through real-time verification and enrichment from trusted reference sources. It ensures that the performance of the core master data management platform, MultiVue, is not affected by poor data by verifying all records against external reference data sources. This capability allows organisations to trust the accuracy of their data and distribute a single view of the customer with confidence.

Key features of MultiVue Enrich:

• Business data (company names, addresses, location relationships, SIC codes, SME indicators)

• Access to a broad range of social demographic enrichment data for record enrichment

• Ability to append additional data to records, such as Grid References and Unique Property Reference Numbers (UPRNs).

MultiVue Share: Synchronises and distributes data across enterprise systems to improve accuracy and consistency. It supports the decision-making process by distributing the most consistent, accurate data throughout the organisation. MultiVue Share allows for control over updates to all applications at a granular level, enhancing data integrity across the enterprise.

Key features of MultiVue Share:

• Downstream notification of data updates to all connected source systems

• Configurability to support updates in different delivery models to suit source system requirements

• Granular control enabling specific data attributes to be accepted or rejected

• The option to manually verify or automate changes to data

• Intuitive user interface to simplify data stewardship tasks.

MultiVue CRM Embed: Drives efficiencies with seamless embedding across CRM, ERP, or web service platforms. It ensures that the data held in CRM systems encompasses multiple customer touchpoints, enhancing customer relationship management. By embedding seamlessly with cloud-enabled master data management platform and CRM platforms, MultiVue CRM Embed facilitates more efficient and intelligent customer interactions.

Key features of MultiVue CRM Embed:

• Seamless integration with Microsoft Dynamics CRM

• Availability both online and on-premise

• Enhanced fuzzy matching capability for CRM

• Enterprise search functionality

• Active registration for streamlined customer onboarding.

Achieving data management success with Civica MultiVue

Implementing a successful MDM initiative involves more than just selecting the right technology; it requires alignment with business vision and objectives. This means involving both business and IT functions from the start, ensuring executive sponsorship, and defining clear use cases that provide tangible business outcomes.

Identifying the right MDM Solution

To identify the most suitable master data management software, businesses should evaluate their specific needs and challenges. Key considerations include:

• Integration capabilities: How well do the mdm software solutions integrate with existing CRM, ERP, and other business systems? Can they provide real-time data synchronisation and ensure that all customer touchpoints are accurately captured and reflected in the system?

• Data governance and stewardship: Do the solutions offer robust features for managing data quality, ensuring compliance with regulatory requirements, and supporting data governance practices? Effective mdm management software should provide mechanisms for data stewardship, enabling businesses to maintain control over their data and ensure its accuracy and reliability.

• Scalability and flexibility: Can the solution scale to accommodate growing data volumes and new data sources? Flexibility is crucial to adapting to changing business needs and integrating new systems or data domains, making flexible data management an essential feature of any robust MDM system.

• Cost of ownership: Beyond the initial software price, businesses must consider the total cost of ownership, including hardware requirements, implementation services, and ongoing maintenance. It's essential to choose a solution that offers predictable costs and aligns with the organisation's budget.

• Security management: Ensuring data security and privacy is a critical component of any mdm management software. Effective solutions provide robust security management features to protect sensitive data, prevent unauthorised access, and comply with regulatory standards.

Realising the benefits of Master Data Management

By implementing Civica's MultiVue master data management software, businesses can transform how they handle and utilise data. The benefits extend across various domains, from marketing and customer service to regulatory compliance and fraud detection. With a single, accurate view of the customer, organisations can enhance their strategic decision-making, improve operational efficiency, and provide a better overall customer experience.

Investing in a master data management solution is not just about technology; it's about empowering your business with the right data to drive growth and success. The right master data management system ensures seamless data integration and consistency, enabling businesses to maintain high data quality standards. Using a powerful master data management platform allows organisations to harness the full potential of their data, driving innovation and competitive advantage. With Civica MultiVue, you gain access to comprehensive mdm software solutions that cover all aspects of data management, ensuring that your business remains at the forefront of the digital landscape. To achieve optimal results, businesses must choose the best mdm management software to meet their specific needs, ensuring efficient and reliable data management across all systems. Leveraging cloud mdm solutions like Civica MultiVue allows businesses to manage their data more effectively in a scalable and secure cloud environment, optimising resources and reducing costs. In addition to cloud mdm solutions, integrating a digital asset management system allows companies to organise, store, and retrieve rich media assets efficiently, further enhancing data utility and governance.

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